What would make this work? Very strong and compelling content and a good solid brand name. Actually also a possible option for organizations whom could use Twitter feeds for updates that users might subscribe to. Off the top of our heads e.g. a venue owner whom publishes release dates of tickets to hot shows. Users might not mind subscribing for a couple of dollars for that particular month if they’re really keen on the show (especially if perhaps the venue owner gives 50% back as a rebate or maybe the equivalent amount in concert merchandise when a user eventually buys a ticket for the concert potentially)