http://www.techcrunch.com/2009/07/15/jajah-lands-deals-to-give-love-a-voice-on-matchcom-eharmony/

Partnerships are the pillar of many successful companies whom have turned to digital to create new revenue streams. Leveraging on a related business and piggy-backing with a service that group of users might be interested in is always a great revenue and traffic acquisition tactic. This is one that sounds very interesting for Jajah.