Singapore recently hosted the 2nd ever Formula 1 Night Race. It was a great weekend, lots of action, glitzy and definitely brought the city together as it did last year.

If there’s 1 thing we’ve noticed at large scale events such as these though, it’s easy for audiences to feel well…bored and listless when nothing much’s happening or lost in a big arena (though it could just be us ‘cos we’ve got A.D.D) even amongst groups of friends.

Clever uses of digital technologies could help with such a problem, whilst at the same time create revenue streams for the organizers.

We did see the Official Formula 1 App for the iPhone http://www.formula1.com/news/headlines/2009/6/9499.html but what about non-iPhone users though?

Here’s some digital technologies we would’ve loved to see at the Singapore Formula 1 Night Race:

1. Interactive kiosks around the track – these would also serve as transmitters. Users would be able to pull down via Bluetooth or be sent a SMS with information on where to retrieve the content. They’d contain content such as:

a. video highlights of each team from the season so far
b. maybe even highlights from practice and qualifying sessions on race day itself
c. up-to-date information of the ranking tables
d. information about the F1 points system
e. interviews with drivers
f. map of the entire arena which could leverage a phone’s GPS if available
g. celebrity spottings
h. merchandise available
i. surrounding F1 related events and parties available to them, that they could even be entitled discounted prices or privileges at

2. Digital displays showing teams and wishes from the crowds. A crowd member could text in wishes to the teams or ’shoutouts’. Or games that could have contestants send in replies to trivia for example and receive merchandise prizes etc.

3. Live feeds of the F1 race on the Singapore GP website that users outside of the race could follow

There are many other ideas, which I’m sure those of you reading would be able to come up with as well but these could’ve not just taken up the crowd participation and increased the reach of the race up a notch but could’ve even brought in some nice extra revenue for the organizers.

Of course with F1 though, rights and permissions are the issue so that makes it really tough for any of these to be implemented but worth a consideration nonetheless in our opinion.