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Archive for September, 2009

A Digital Formula 1.

Posted on September 29th, 2009 by theseedsower
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Singapore recently hosted the 2nd ever Formula 1 Night Race. It was a great weekend, lots of action, glitzy and definitely brought the city together as it did last year.
If there’s 1 thing we’ve noticed at large scale events such as these though, it’s easy for audiences to feel well…bored and listless when nothing much’s [...]

1, 2 Step

Posted on September 17th, 2009 by theseedsower
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http://news.cnet.com/8301-19882_3-10352848-250.html
AOL in itself is a great service/digital product.
But in this day and age of competition, it acknowledges it’s got a service which can add value but with little differentiation from others whom have overtaken it.
What it can do is let their service interoperate and be pluggable in nature to allow feeds from various other popular [...]

Time to look inwards?

Posted on September 5th, 2009 by theseedsower
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http://www.readwriteweb.com/enterprise/2009/09/the-top-ten-apps-for-scheduling-a-meeting-online.php
Sometimes, businesses look at digital technologies and only consider how they can use ‘em for external means.
But when you sit down with ‘em and recognize what their business objectives are, you might find it’s tweaking the internal operations that might produce better yield and achieve those goals.
Enterprise software is usually associated with really hefty price [...]

Twitter + Business = ?

Posted on September 4th, 2009 by theseedsower
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I’m sure many others are getting similar questions from clients. This is still a very big topic for many marketers and businesses.
I’m not going to go into all the many different case studies of great successes and failures. You can readily find that via any search engine.
What I am going to say is it’s not [...]

Events, tick. Attendees, tick. Mktg, tick. Tickets, erm…tick?

Posted on September 3rd, 2009 by theseedsower
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http://www.amiando.com/ticketing-ticket-sales-software.html#online_registrierung
Came across this interesting German online service provider.
I’ve come across many conference firms, events firms and hotels as well whom have made extremely good efforts using digital technologies to drive repeat attendees or reach out to different sets of target customers to their various seminars, talks, events etc. These include using customer relationship management tools, [...]

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