[This blog post was featured in Penn Olson!]

“Clients just don’t get digital” is an oft heard statement made by many from advertising agencies (traditional and new), media agencies (again, traditional and new), digital design houses, digital advertising technology providers, digital media outlets.
It’s a statement that’s been muttered since almost 10 years ago when I first [...]

Yup, 2 positions to fill! So for all the digital business rockstars, we’d love to hear from you. Here’s the details:
The Positions:
1 x Consultant
1 x Associate Consultant
The Job:
You love the Internet.
You believe it’s a platform that has the ability to change the landscape of businesses and companies.
You aren’t one to get caught up in every single [...]

Yup, we’ve finally done it. Moved out from our old premises and we’re now located at UE Square. It’s a nice building in a great quiet location with lots of restaurants, cafes, coffee shops, downstairs and all around at Mohammad Sultan Road as well as Clarke Quay.
Do note our new mailing address is now 81 Clemenceau [...]

Yup, our office is closed till the New Year. It’s been an awesome year but we need to catch up on some sleep and party into 2010 of course. Our doors open 4th Jan. We’ll see you in 2010, have a great one.

Quick day trip for a couple of meetings. It’s turning out to be hectic end of year!

It’s that most wonderful time & our favourite time of the year. Just a simple message for all whom have given us amazing support and belief as well as the many great individuals and companies we’ve met this year:
We hope all of you have a fantastic & Merry Christmas. One filled with warmth, love and [...]

Been awhile since a trip up was made, gotta touch base with clients and potentials alike. Not a fan of the commute from the airport to the city though.

 
I always find it interesting when I hear someone remark ‘How can we engage customers in online conversations?’ or ‘What can we do to engage our customers in conversations that take place in social media?’
If we really have a think about it, engaging in conversations with customers in social media and online isn’t so difficult. As always, [...]

Singapore recently hosted the 2nd ever Formula 1 Night Race. It was a great weekend, lots of action, glitzy and definitely brought the city together as it did last year.
If there’s 1 thing we’ve noticed at large scale events such as these though, it’s easy for audiences to feel well…bored and listless when nothing much’s [...]

http://news.cnet.com/8301-19882_3-10352848-250.html
AOL in itself is a great service/digital product.
But in this day and age of competition, it acknowledges it’s got a service which can add value but with little differentiation from others whom have overtaken it.
What it can do is let their service interoperate and be pluggable in nature to allow feeds from various other popular [...]